Blogging is a business.
Well, for me it is.
I love what I do. It excites me and makes me nervous in the best kind of way. I get to write about things I’m passionate about and hope to encourage and challenge others along the way. That’s not to say that I don’t get a little frustrated when the timetable in my head doesn’t match reality.
This past weekend, my husband and I started a Godfather movie marathon. While I wouldn’t recommend those movies as a business (or life!) model, I couldn’t help but smile at my lightbulb moment. You may have heard the line, “It’s not personal. It’s strictly business.”
My blog is very personal to me, but I need to look at it like a business too. If you’re reading this, then you probably have a blog or some sort of social media presence that you wish to grow. I implore you to view it as a business too.
In order to grow your business, you need to have more traffic to it. In order to have more traffic, you need to spread the word about it. Social media is a tool to gain more traffic.
How do you do this? Allow me to share…
How I went from 100 to 1,000 Twitter followers in one week.
This is an image from when I had been blogging for 3 months under the name Anchored Mom Life. It wasn’t until 7 months later that I changed my name to Sincerely Anchored.
I’ve heard that the first 1,000 followers are the hardest to get. For close to 3 months as a newer blogger, I was hoping to gain more traction, but was stuck around 100. I wasn’t shy about putting my blog and social media links in various blogging groups on Facebook. The links are even at the top of my Home page. I kept thinking, What else can I do?
Even putting my links out there, I was still just hoping people would take the leap to follow me. But the ball was still in their court.
These are the steps I took to put my business back into my control.
Go on a Like-a-thon!
Go ahead! Like or Follow as many people as you the platform allows you each day.
Know your Tribe
Who inspires you and your business? If your niche is food blogging, then observe a veteran food blogger’s social media cues. Who are they following? Who follows them? You have something to offer that crowd rather than a software blogger’s.
As a blogger geared toward Women, I know that my bread-and-butter isn’t going to be single guys. The name gives it away. Knowing this, I am slightly choosy in following mainly women, and especially the ones that share the same life space as me. They’re the ones who I write to, so they’re the ones I want to follow me.
Return the Favor
As you start to have Likes/Follows trickle in, make sure you follow them back. Many people appreciate your helping them and their goals, so they adhere to a like-for-like system. But never expect this.
Remember? It’s not personal; it’s business. If a person or business doesn’t follow you too, consider if you really want to continue to follow them.
Note: It’s actually a GOOD thing when some people don’t follow you back. You want to be building a following that will engage with you and your business.
This is literally what I did to gain 10 times the Twitter followers in a week. Each day I spent a couple of minutes to focus on my account and I am reaping the benefit of growing my tribe!